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The Positive

  1. Super easy to integrate
  2. Allows you to customize ad categories
  3. Allows you to track performance of adplaces as ad units
  4. Allows you to bundle ad units as targetable channels
  5. It's Google <3

The Negative

  1. None really, if you play by the rules (which you always should)

How we at Lossless approach it

  1. Most of our sites have polymer components for adSense that do the hard stuff and simply take client id and ad slot

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